Elgi Rubber Company Limited (ERCL), a USD 60 million company, is part of the USD 700 Million Elgi Group of Companies in India. The Company was founded by the late L R G Naidu and his sons, who were the leading architects of the Elgi group.
ERCL was incorporated in the year 1981 as a limited liability company under the Indian Companies Act and as a company listed in the Indian stock exchanges. The company had a technical and financial collaboration with Oliver Rubber Company of the United States from 1984 to 1994. It is in the business of manufacturing and marketing of complete solutions for tire retreading through the “One Stop Shop” concept and give best value for money.
ERCL pioneered pre-cured retreading technology in Asia, introducing a system that was popular in the United States and in Europe as a system that was better suited for developing countries. The company’s Pre-cured Tread Rubber (PCTR) division, the flagship of the company has a combined capacity of over 10,000 M.T. in retreading raw materials and operates through the franchise business model augmented with the company owned retread facilities in South India.
As a strategy, the new look ERCL has diversified, focussing on the complete range of services in retreading encompassing market surveys, project planning, training, supply of equipment and raw material, after sales service and technical support along with plant audit. This concept has made ERCL one of the leading suppliers of retreading systems worldwide, with a strong customer base spread over 25 countries. ERCL has homologated with the leading multinational tire brands into their support system for after-market.
The company has 7 wholly owned subsidiary companies abroad spread over the United States of America, Brazil, Sri Lanka, Kenya, Netherlands and Australia.
One of its latest achievements is the development of retreading of tires for the transport planes that are part of the Indian Air Force (IAF). IAF carries out rescue operations during emergencies, supply of food & medicines in times of natural calamities, apart from working for the security of the country.
As part of growth strategy and to grow globally ERCL acquired the Cincinnati Retread Systems, a company producing high end retreading machinery based at Fairfield, Ohio, U.S.A. This brings it a step closer to providing complete quality solutions to the customer. This company is also known for contribution to the environment via retreading and recycling in line with TRIB requirements.
The company has a state of the art research facility, established at a cost of over USD 2 million. Such advanced facilities are maintained only by a few leading new tire manufacturers in the world and by no re-treader.
As part of its Corporate Social Responsibility, ERCL also contributes towards the development of education in the rural areas through a recognized charitable trust.
“Elgi, Solutions for the Rubber Industry”